Walk West is a full-service marketing and branding agency located in Raleigh, NC. Together, we make brands human through thoughtful storytelling, outside-the-box thinking, and results that matter. As a diverse team, we lead with an inclusive process that connects across all audiences, all while showing up fully as ourselves and inviting our clients to do the same.
External link for Walk West
1730 Varsity Dr
Raleigh, North Carolina 27606, US
When you watch a commercial on TV, what kind of things are you looking out for? Our Senior Art Director Stephanie Post is on the hunt for five key elements that make for a compelling TV spot.
We had a phenomenal time at the Raleigh Chamber's Women's Leadership Conference, “Embrace Your Leadership Journey.” Learning about the critical intersection of diversity, equity, and inclusion for women in leadership from keynote speaker Sam Rapoport was an incredible opportunity, and we loved seeing our own Abha Bowers lead a breakout session on Mastering Communication as a leader.
Shout out to Raleigh Chamber for hosting the 2024 Women’s Leadership Conference, “Embrace Your Leadership Journey”. Today was a day well spent connecting with, and learning from some of the Triangle’s most influential women. Special props to Sam Rapoport who absolutely crushed it as the keynote speaker. #walkwest #womeninleadership
Our VP, Creative Director Brian Phillips won three Craft Beer Marketing Awards for his work on designing beer labels for Warwick Farm Brewing! An artist through and through, Brian tells a story using a 16oz beer can. He communicates the beer’s flavor, feel, and impact with digital designs that make a lasting impression. Congratulations, Brian!
Today, we’re celebrating all the moms in our agency (and our lives) who do an incredible job juggling work and life daily. From running Walk West to ensuring we all get paid (and so many roles in between), we quite literally couldn’t do it without you. Happy Mother’s Day! We also want to hold space for everyone for whom this time of year is difficult ❤️
Based in Charlotte, NC, Unify Visual Marketing is a small but mighty crew of three visual storytellers focusing on telling better stories through film. Haven’t heard of them? You’ve probably seen their work for the likes of Volvo, Mack Trucks, Hasbro, and our client, SECU. Recently, we had the privilege of working with these incredible creatives to help shine a light on the Credit Union’s members. Highlighting some of their incredible stories and SECU's impact on making them possible. https://bit.ly/3JFrCH4
Are you interested in learning how to leverage the power of AI for good? Join our CEO Abha Bowers on May 16 as she moderates a panel with Wake Invests in Women on Harnessing the Power of AI to Ensure Equitable HR Practices! This live event will feature a panel of experienced Triangle organizational leaders. Register today: https://bit.ly/3QqNZna
Our fearless CEO, Abha Bowers, is officially a Triangle Business Journal 40 Under 40 honoree! If you’ve ever spent time with this weightlifting, community-advocating, innovation-driving, and business-mentoring maven, you’d know as well as we do that this honor is well-deserved. Congratulations, Abha! 🎉🎉 https://bit.ly/4aVNLNd
Walk West reposted this
Meet the expert: Abha Bowers, CEO of Walk West, a North Carolina-based marketing and branding agency. Abha has led teams through global, national, and regional marketing efforts for organizations such as Tiffany & Co., State Street Global Advisors, Nestle Purina, and American Express. She is actively engaged within the Triangle community, volunteering with several organizations, and is Vice Chair of Marketing and Communications for the Raleigh Chamber Executive Committee. Abha is also a Certified Nutrition and Performance Coach, teaching group fitness sessions in her free time. In this article, Abha shares: 📌 The importance of networking and keeping in touch with professionals in your industry to find the right opportunities for growth and advancement. 📌 The impact of representation in leadership positions and support for underrepresented groups, such as women and people of color, through encouragement and sharing experiences. 📌 The value of empathy in leadership, building strong relationships with colleagues and clients, and creating a supportive and inclusive work environment. #CSuite #Inclusion #Networking
Our goal as marketers and creatives is to develop pieces that capture a brand’s identity while shining a light on the unique impact they make on their industry and for their clients. For Clancy & Theys Construction Company website, it was a work in trust and design. No detail was too small in this website update, and one of our favorite elements is how we incorporated part of their logo into their overall website design. Take a look for yourself and let us know what you think: clancytheys.com
Impressions, engagements, conversion rates, click-through rates… reporting can be challenging. What are the best metrics to track for your campaign? How do you know if what you're doing is working? And, what's the best way to interpret all of that data? If reporting makes your brain hurt, you’re not alone. Luckily, we wrote a blog with lots of insights and tips to #MakeReportingEasier. Learn more: https://bit.ly/49INb3Q